Conducting an SEO Analysis: Expert Tips to Outrank Your Competition in Search Results

November 15, 2016
Craig Wilson

outrank_localImagine what your business could accomplish if you could get more traffic, more leads, and more sales. How many lives could you improve if your products and services were discovered by more people? What would happen if search engine results placed you above the competition?

These tips to outrank your competition in search results will help you rise in search engine rankings and make it easier for your company to be found by the exact people searching for the products and services you offer.

Strive for improvement, not perfection.

Winning the SEO game takes time. Your immediate goal, therefore, is not to rank first for every conceivable keyword. Your goal is to rank higher today than you did yesterday.

Identify the correct search terms.

This fundamental concept of search engine optimisation (SEO) is surprisingly overlooked by many. Remember to focus on the search terms your target audience would be looking for. There’s no sense in ranking high for a search term that’s unrelated to your products and services.

Conduct a thorough analysis.

Once you identify the correct search terms, analyze your performance. The analysis should take into account strengths, the keyword or keyword groups you’re doing well in; weaknesses, the keyword groups where you’re falling behind; opportunities, the areas where you can most easily improve; threats, those areas where you could be overtaken if the competition improves.

Tips for Conducting an SEO Analysis

When you conduct an SEO analysis, be sure to identify the components of SEO–on-page, off-page, technical and social, for example. List the variables involved with SEO and identify sources where these variables can be tracked. Keep in mind that not all variables carry the same weight when it comes to ranking in search engines.

Once you’ve compiled the necessary data and its impact on your search engine ranking, score yourself and look for gaps between you and your top competitors.

Don’t let all the data overwhelm you. A systematised, data-driven strategy will prove much more effective than a random approach to SEO.

Find something you can improve on immediately, a gap between you and your competition that’s not very big and take care of that first. Then move on to the next SEO challenge.

Sticky specialises in helping companies grow with more effective, more measurable marketing. Contact us to discover how you can take the guesswork out of your digital marketing strategy and see your search rankings and traffic grow.