Category Archive for "Zag Theory"

Don’t Lower Prices. Add Value.

Aug 30 2016

For small businesses, lowering your prices leads to nowhere. In fact, it often leads to reduced profit margins and a minimal bump…

Sticky turns 10: reflections on a decade of change

Sep 01 2015

– by Craig Wilson (with excerpts from recent Fairfax column) Sticky turns 10 today. It has been a decade since I purchased…

Build a web strategy to turbocharge your business

Mar 01 2009

By the end of the 1990’s most businesses had a Web 1.0 website. They were basically glorified brochures and they cost a…

Don’t build a website, build a web strategy

Aug 22 2008

How to find new customers, obtain information, broaden your geographic reach, streamline operations, improve customer relations, lower communication costs, generate PR and…

Zag Theory

Jun 28 2008

Let’s face it, the game has changed forever. Now it’s customers, not companies, who decide which brands live and die. Today’s real…