While we are big fans of organic search and SEO, there are times when Pay-Per-Click / SEM is justified to deliver the most efficient ROI for your marketing. And these days Adwords is the most powerful advertising platform available for most businesses.
Managed well it can deliver reliable, qualified traffic at a cost-effective price. But a poorly managed Adwords account could be costing you a lot of money. It is very easy to burn through your budget with little result if your Adwords campaign is not set up and managed professionally, which is why engaging an experienced Adwords agency can be extremely beneficial.
What is Pay-Per-Click advertising?
Pay-per-click (PPC) is a form of digital advertising that allows your business to bid on popular, commonly searched key phrases relevant to your industry. By placing your business at the top of appropriate search results page with a strong message, Pay-Per-Click advertising can drive relevant, qualified traffic to your website at a manageable cost.
In keeping with the Sticky philosophy of working with industry-leading experts, we have partnered with one of Australia’s top SEM (search engine marketing) teams to provide an unparalleled level of insight, management and professionalism to your campaign.
Sticky can help develop and manage a dynamic Pay-Per-Click campaign to help drive visitors, enquiries and sales via your website. If you are currently running a PPC campaign but aren’t achieving the results you need, our expert team can analyse and fine-tune the campaign to drive optimal Cost Per Acquisition.
Sticky manages around $2 million dollars worth of PPC advertising per annum for leading Australian businesses wanting above average growth.