Does your web designer understand internet marketing?

Does your web designer understand internet marketing?

In the early days of the Web the imperative was upon having a website and as a result an industry was born, and boomed, creating websites. Good, bad or ugly, it didn’t really seem to matter a long as you were part of the the new wave online.

These days however its a lot different. Everyone has a website and a substantial portion of the population uses the web to shop, search research, chat, meet, discuss, review…well you get the point, we’re online a lot. In fact a recent study revealed that 97% of clients purchasing decisions were influenced by websites.

Now, amid the clutter and competition online, mere web existence isn’t good enough. Now professional internet marketing is crucial. You don’t just build a website, you build a web presence.

Search engine optimisation, social media, conversion strategies, data analysis, geo-targeting, the mobile web, real time search. They’re all part of a sophisticated internet marketing plan that enable you to compete and thrive online.

Unfortunately, many web designers are still just building websites.

Check if your designer understands internet marketing by asking:

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Understanding trade promotion optimisation

Over at Media Hunter, Craig has posted an interesting introduction to the field of trade promotion optimisation. Its a fascinating field that could seriously benefit from an integrated online approach.

Top 30 Office Hire Companies

BRW Magazine recently published the Top 30 Office Hire Companies. Then Sticky put them to the online performance test with NLYZR.

NLYZR assess a website using criteria such as On-page SEO, Off-page SEO, Keyword search results, Competitor scores, Social media and traffic conversion. These are crucial aspects of Inbound Marketing and Internet Marketing Strategies.

How do Australia’s top Office Hire Companies score…..

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Does your website need a rebuild or a re-think?

One of our biggest frustrations here at Sticky is seeing organisations pay little attention to their web presence. They run old, rarely updated websites that provide the user with little information and a generally poor experience. These organisations are finding it increasingly harder to compete and will be left behind unless they totally re-think (or start thinking about) online.

However, at the other end of the scale is the organisation who is enthusiastically online but is constantly thinking about a rebuild, or a new look, or an expensive new addition to their under-performing website. We see them all the time. I can think of a few examples where a site is going through its 2nd rebuild in as many years, when the original site was fine.

The thing is….if a website is under-performing the first thing everyone should look at are the real reasons why. In many cases its not the layout / design / format that necessarily needs work.

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9 more reasons why you need to optimise your website for Google

Its essential to optimise your website for Google

We read plenty about Google’s market share and general ubiquity but how do they relate to the average business?

Here are 9 very interesting statistics recently published on Google’s blog that demonstrate why your organisation needs to ensure that it is making the most of the opportunities presented by being found easily on Google.

We particularly like the third stat about fraction of Google queries never seen before – it speaks volumes for the long-tail of search, which every business can use to their benefit.

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